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Particles
The works presented - Coffee table, Shelf and Vases - were created reusing parts of a typical desk lamp, thus examining the notion of identity in design.
By stretching the boundaries of characteristics, functions and forms, the new objects raise questions such as - which elements are vital to maintain the connection with the original object, and at what point during the transition do the new objects obtain a new independent identity.
Credits: This project was designed in collaboration with Marit Meisler.

 

Playful Serving Set
Each object in the 4-piece set is bi-functional and can be used either upright or upside down, thereby multiplying the serving options and creating a playful scenario.
The design was published in the book "Design With Meaning, Ot Ha-Itzuv 2".
Credits: This project was designed in collaboration with Ayala Moses.


 

"Outbox 2010" Promo Clip
The celebrations around the winning designs in the "outbox 2010" project required a movie clip that was presented on "Ha'aretz" newspaper's website. Keep your loud speakers on.
Credits:
This project was designed in collaboration with Ayala Moses. Clip animation by Inbal Leitner

 
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"Outbox 2010” Competition
We recently got awarded in a competition for new graphic designs for a conventional tin containers as a part of the “Outbox 2010” project. 10 designs were selected out of more than 200 proposals and were manufactured in 20,000 copies total. They are currently being sold in select stores in Israel and abroad. The theme of the competition was “80 years of the Jewish Agency activity”. Our take on this somewhat “heavy” subject was to present our families’ personal stories through relevant events that interface with recent Jewish and Israeli history, accompanied by humoristic illustrations and images.
Credits: This project was designed in collaboration with Ayala Moses.

 
drainage
doot hinge
bottle opener
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T shirts
In order to obtain beautiful objects, one does not have to pay much money,
just to pay attention. These common objects were isolated from their natural surroundings and are proudly presented on your T shirt.
Award winner, Ashdod Museum of Art, 2006.
Credits: This project was designed in collaboration with Ayala Moses.